Mkt501 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Tuesday, July 19, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mkt501 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
My today paper of Mkt 501
T0tal 64 question
56 Mcq
4 question of 3 Marks
4 question of 5 Marks
Mcq s mostly from previous paper at least 70%
Long question
What are the different types of selling 5maeks
What is SWOT and what are question which can answer after analysis. 5 Marks
What is the budget of advertising and promotion in product life cycle stages? 5M arks
Why wholesalers are engage d in promotion and why they need promotional activities. 5 Marks
What are those constructs which link input and output actions in the customer decision
making process according to Howard and Sheath? (3 marks)
What type of discounts which a Retailer gives to his customer and suppliers #3 Marks
What a sales person do in sale off days (when product not on sale and sales person have free time? 03 Marks
T0tal 64 question
56 Mcq
4 question of 3 Marks
4 question of 5 Marks
Mcq s mostly from previous paper at least 70%
Long question
What are the different types of selling 5maeks
What is SWOT and what are question which can answer after analysis. 5 Marks
What is the budget of advertising and promotion in product life cycle stages? 5M arks
Why wholesalers are engage d in promotion and why they need promotional activities. 5 Marks
What are those constructs which link input and output actions in the customer decision
making process according to Howard and Sheath? (3 marks)
What type of discounts which a Retailer gives to his customer and suppliers #3 Marks
What a sales person do in sale off days (when product not on sale and sales person have free time? 03 Marks
