Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Friday, July 15, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
1 : what is consumer black box? How many parts in the consumer black box? 3mrks
2 : differ b/t corporate VMS & contractual VMS? 3mrks
3 : types of personal selling give some detail. 3mrks
4 : explain the major source of marketing research. 3mrks
5 : compare & contrast three major sale force structure. 5mrks
6 : explain the wheel of retailing. 5mrks
7 : explain the product line strategies. 5mrks
8 : marketing impact on the other business of the social Criticisms of marketing. discuss the main issue of problem which are involved in this area? 5mrks
2 : differ b/t corporate VMS & contractual VMS? 3mrks
3 : types of personal selling give some detail. 3mrks
4 : explain the major source of marketing research. 3mrks
5 : compare & contrast three major sale force structure. 5mrks
6 : explain the wheel of retailing. 5mrks
7 : explain the product line strategies. 5mrks
8 : marketing impact on the other business of the social Criticisms of marketing. discuss the main issue of problem which are involved in this area? 5mrks
Note: Total question ,,,64 Mcq's….56 Subjective ….8
