Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
Friday, July 15, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
1 : what is consumer black box? How many parts in the consumer black box? 3mrks
2 : differ b/t corporate VMS & contractual VMS? 3mrks
3 : types of personal selling give some detail. 3mrks
4 : explain the major source of marketing research. 3mrks
5 : compare & contrast three major sale force structure. 5mrks
6 : explain the wheel of retailing. 5mrks
7 : explain the product line strategies. 5mrks
8 : marketing impact on the other business of the social Criticisms of marketing. discuss the main issue of problem which are involved in this area? 5mrks Note: Total question ,,,64 Mcq's….56 Subjective ….8
2 : differ b/t corporate VMS & contractual VMS? 3mrks
3 : types of personal selling give some detail. 3mrks
4 : explain the major source of marketing research. 3mrks
5 : compare & contrast three major sale force structure. 5mrks
6 : explain the wheel of retailing. 5mrks
7 : explain the product line strategies. 5mrks
8 : marketing impact on the other business of the social Criticisms of marketing. discuss the main issue of problem which are involved in this area? 5mrks Note: Total question ,,,64 Mcq's….56 Subjective ….8
Another Paper:
Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
total questions=64
4 questions of 5 marks......
3 questions of 3 marks.......
rest 57 are mcqs........almost 60% are from past papers........
long questions r:
1. what is difference between sales promotion and advertising?? (3)
2. compare and contrast open-end questions and close- end questions? (3)
3. what is planned obsolescence? (3)
4. enlightened theory n principles? (5)
5. about sales promotion 1 example was given to elaborate in the light of sales promotion? (5)
6. about advertisement? (5)
4 questions of 5 marks......
3 questions of 3 marks.......
rest 57 are mcqs........almost 60% are from past papers........
long questions r:
1. what is difference between sales promotion and advertising?? (3)
2. compare and contrast open-end questions and close- end questions? (3)
3. what is planned obsolescence? (3)
4. enlightened theory n principles? (5)
5. about sales promotion 1 example was given to elaborate in the light of sales promotion? (5)
6. about advertisement? (5)
Another Paper:
Mgt301 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
1. What are the various tools of Public Relations? Name at least five.
2. Name any five elements of the communication process.
3. For what purpose public policy principles can be used? List down the key principles for public policy towards marketing.
4. How BCG matrix is beneficial for companies? Explain briefly.
5. What are Web Communities? Also mention its uses.
6. MR. X wants to start a business that would sell books online directly to the customers. What type of distribution channel would you recommend that MR.X should adopt.
7. How will you regard a company as one having "Global Vision"?
8. Differentiate between exploratory and descriptive research?
