Mkt624 Current Spring 2011 Final Term VU Paper [July 2011] virtual university of pakistan
Friday, July 15, 2011 Posted In .Final Term Exam Spring 2011 (July) Edit This
Mkt624 Current Spring 2011 Final Term VU Paper [July 2011] virtual university of Pakistan
There are 46 mcq and 9 short and long questions which are given below:
Which one of the following is the indicator of brand assets?
Market share
Price premium
Brand reputation (all are brand strength only brand reputation are brand Asset)
Loyalty rate
An intangible value that accrues to a company as a result of its successful efforts to establish
a strong brand is known as:
Brand management
Brand equity
Brand assets
Brand liabilities
Which of the following is an outer entity of a business strategy that supports business goals
and objectives?
Brand architecture
Brand portfolio
Brand extension
Line extension
Which of the following options should be used keeping in mind that your brand is an asset that is going to provide you with the right contribution to enable you achieve all your financial goals.
Price
Marketing
Placement
Selling
At the stage of awareness of communication process, the customer s response reaches at what
percentage?
75%
80%
70%
90%
A consumer contest is an example of which one of the following?
Personal selling
Sales promotion
Advertising
Public relations
A brand based organization provides which of the following benefits?
All of the given options
Clarity of role
Commitment to brand growth
A collective responsibility
Which of the following drive all the strategies and always emerge as the most purposeserving research basis?
Needs
Wants
Demands
Desires
A brand manager has to reside very close to the existing product while launching a new product is the major negative aspect of which one of the following strategy?
Line brand strategy
Range brand strategy
Product brand strategy
Umbrella brand strategy
A marketer that wanted to include detailed explanations in advertisements would be most likely to use which one of the following?
Radio
Television
Outdoor displays
Magazines
Which one of the following is the characteristic of Esteem?
Purchase frequency
Market share
Price premium
Persona recognition
Rest of the mcq’s I didn’t remember the short and long question are:
What is Mission statement?
What is 80-20 rule?
Define appreciation?
What is positioning?
How did u reach to your target market through media?
There are 46 mcq and 9 short and long questions which are given below:
Which one of the following is the indicator of brand assets?
Market share
Price premium
Brand reputation (all are brand strength only brand reputation are brand Asset)
Loyalty rate
An intangible value that accrues to a company as a result of its successful efforts to establish
a strong brand is known as:
Brand management
Brand equity
Brand assets
Brand liabilities
Which of the following is an outer entity of a business strategy that supports business goals
and objectives?
Brand architecture
Brand portfolio
Brand extension
Line extension
Which of the following options should be used keeping in mind that your brand is an asset that is going to provide you with the right contribution to enable you achieve all your financial goals.
Price
Marketing
Placement
Selling
At the stage of awareness of communication process, the customer s response reaches at what
percentage?
75%
80%
70%
90%
A consumer contest is an example of which one of the following?
Personal selling
Sales promotion
Advertising
Public relations
A brand based organization provides which of the following benefits?
All of the given options
Clarity of role
Commitment to brand growth
A collective responsibility
Which of the following drive all the strategies and always emerge as the most purposeserving research basis?
Needs
Wants
Demands
Desires
A brand manager has to reside very close to the existing product while launching a new product is the major negative aspect of which one of the following strategy?
Line brand strategy
Range brand strategy
Product brand strategy
Umbrella brand strategy
A marketer that wanted to include detailed explanations in advertisements would be most likely to use which one of the following?
Radio
Television
Outdoor displays
Magazines
Which one of the following is the characteristic of Esteem?
Purchase frequency
Market share
Price premium
Persona recognition
Rest of the mcq’s I didn’t remember the short and long question are:
What is Mission statement?
What is 80-20 rule?
Define appreciation?
What is positioning?
How did u reach to your target market through media?
